OUR STORY

In a noisy world, success stems from creativity and innovation. At IMUA, we are a research, strategy, and design agency helping businesses reimagine brand experiences. Our mission is to captivate people on a journey of exploration and transformation. Founded in 2019, we leverage our founder’s decade of expertise to scale products and brands impacting millions. We collaborate with Fortune 500s and visionary founders, nurturing businesses of all sizes, including early-stage ventures.

OUR MISSION

We build purpose-led brands that make people and the planet feel seen—through strategy, beauty, and bold expression.
Rooted in purpose, elevated by luxury, and driven by cultural disruption.

OUR APPROACH

IMUA believes true innovation emerges from analytical precision and emotional understanding. We begin with dialogues to explore our clients' core beliefs and aspirations, shaping initiatives that are effective and personally resonant. By combining analysis with empathy, we help clients navigate complexities and achieve their vision, transforming our collaboration into a journey of sustainable success.

OUR SERVICES

Good storylistening always comes before good storytelling.

THINK

  • Brand audit

  • Founder vision and leadership alignment workshops

  • Global and customer trends foresight

  • Market and competitive analysis

  • Target audience profiling

  • Brand positioning framework, purpose, and story

CREATE

  • Naming

  • Visual identity

  • Product and packaging development

  • Print designs

  • Experience design

  • Content strategy

  • Campaign production

  • Digital marketing

OPERATE

  • Brand advisory programme

  • Team brand immersion

  • Operational systems and optimisation

By tapping into our extensive pool of talented collaborators and supply chain,
IMUA also offers bespoke production services tailored to your unique needs.

Meet Donna Tam —
The heart, soul, and visionary behind IMUA.

Donna Tam is a seasoned strategic branding consultant with over a decade of experience across agency and in-house roles. She specialises in crafting omnichannel brand journeys that span APAC, Europe, the Americas, and Polynesia, with a focus on luxury, hospitality, and D2C beauty and wellness.

Blending multidisciplinary experience design with holistic brand strategy, content, and product innovation, Donna has helped modernise Fortune 500 companies and guided visionary founders through early-stage growth. Her portfolio includes work with global brands like LVMH, Marriott, and Hilton, delivering impactful results at both global and local levels.

Outside of work, Donna is a dedicated mother and wellness advocate. Through movement and CrossFit, she champions the connection between health, culture, and sustainability—bringing this same holistic mindset into her work and everyday life.

“A fully realised brand is the most powerful force in business, if not the world because it mixes commerce, culture and customer.”

— Donna Tam, Founder of IMUA